Who’s Organizing all this Content?
These last few weeks we’ve found ourselves looking more deeply into the idea of content curation, sometimes confused with content aggregation. While the end result of each may look similar, they are, in fact, very different and it’s important to know the difference whether you’re a marketer yourself or just an average person curious about when and how you’re being marketed to. So without further ado, here’s your bi-weekly dose of helpful resources and interesting ideas from around the web.
Kunle Campbell over at webmarketingtoday.com offers a list of excellent content aggregators you can use to gather content that’s specific to what you’re looking for. A lot of the tools on the list are a paid subscription deal but Feedly (highly recommended) and Scoop.it have free options that are well worth the $0 price tag, whatever that means.
Rohit Bhargava of Influential Marketing Group lays out his 5 models of content curation. Aggregation is just one modal. Extremely helpful article that explains how curation is meant to add value to the content it presents.