Book Cover + Website

For nearly thirty years, author Dr. Jeff Herten was a high functioning alcoholic – one who drinks every day, yet continues to lead a productive, successful life. In his book, The Sobering Truth, Dr. herten shares his first-hand knowledge of how alcohol can destroy lives – as it nearly destroyed his.

The creative services CCG provided to Dr. Herten started with the design of a custom book cover. The cover features an intentionally stark photo of a shattered drinking glass to help illustrate the serious tone of the book’s theme. This design was carried over onto a custom label for 2 educational DVDs that accompany the book.

A matching website was developed in WordPress, along with a customized BigCartel shopping cart to support books sales. The website incorporated a personal blog for Dr. Herten which allowed him to continue posting articles about the dangers of alcohol and the health-issues alcohol causes.