Book Cover + Website

For nearly thirty years, author Dr. Jeff Herten was a high functioning alcoholic – one who drinks every day, yet continues to lead a productive, successful life. In his book, The Sobering Truth, he shares his first-hand knowledge of how alcohol can destroy lives – as it nearly destroyed his.

The creative services CCG provided to Dr. Herten started with the design of a custom book cover. The cover features an intentionally stark photo of a shattered drinking glass to help illustrate the serious tone of the book’s theme. This design was carried over onto a custom label for an educational DVD that accompanies the book. Next, a matching website was developed in ExpressionEngine, along with a customized BigCartel shopping cart to support books sales. Finally, a personal blog was developed for Dr. Herten.