The Institute for Excellence in Writing’s (IEW) mission is to “address issues relating to teaching, writing, thinking, spelling, and music with clarity, insight, practical experience, and humor.” The organization offers an extensive line of products to the homeschool market via a direct-mail print and web magalog, as well as their online store. In the Fall of 2011, Central Creative again provided graphic design and production services to IEW, completing their 2012 “Arts of Language” school-division magalog in early November. Although […]

The cover appealed to my design aesthetic – clean, clear, modern. In their new book titled “Rework”, the co-founders of 37signals, creators of online software Basecamp and Highrise (among others), offer business advice based upon their own personal experience. Though I’m not one to pick-up a book of this nature very quickly, I decided to give this one a shot. Here’s why: To be honest, what initially caught my eye about “Rework”, the book written by Jason Fried and David Heinemeier […]